European bilberry (Vaccinium myrtillus L.) is a shrub belonging to the Ericaceae family, commonly found in the alpine coniferous forest zones of Europe, North America, and
northern Asia. Both its fruits and leaves are used for medicinal purposes. In early European folk medicine, the fruits and leaves of the European bilberry were used to treat eye
discomfort. During World War II, British Royal Air Force pilots consumed European bilberry jam. They discovered that it significantly improved their visual clarity in dim light.

Bilberry Extract Specifications:
Anthocyanins 25% UV, Anthocyanidins 36% HPLC
Anthocyanins 18% UV, Anthocyanidins 25% HPLC
Free Anthocyanidins <1% HPLC

★ Eye Health (Core Benefits)
Bilberry extract can improve night vision and dark adaptation, relieve visual fatigue, support overall eye health, and prevent degenerative eye diseases. Numerous studies have
shown that supplementing with European bilberry extract significantly alleviates symptoms of visual fatigue such as blurred vision, dry eyes, and eye swelling or pain.
★ Antioxidant and Anti-inflammatory Effects
With an extremely high antioxidant capacity (ORAC value), it effectively neutralizes free radicals in the body and reduces oxidative stress damage. At the same time, it exerts
anti-inflammatory effects by inhibiting the expression of inflammatory factors such as COX-2.
★ Cardiovascular Health
Anthocyanins stimulate vascular endothelial cells to produce nitric oxide (NO), aiding in vasodilation. They also prevent the oxidation of low-density lipoproteins.